Today, Drug Free Kids Canada (DFK) launched a national campaign to promote a new tool aimed at helping parents learn how to talk to their kids about cannabis.
Working with Health Canada and the Canadian Centre on Substance Abuse, DFK offers parents a practical, easy-to-use guide that highlights the latest evidence on cannabis, a substance that will potentially become legal and regulated by July 2018.
This brochure will be promoted nationally via a media campaign of public service announcements through DFK's network of 60+ media partners. The campaign is set to launch today. The creative was developed by DFK's pro bono ad agency Cundari. Health Canada is supporting this initiative by providing printing and distribution of the brochure.
To view the brochure online, or to order a printed copy, please visit www.DrugFreeKidsCanada.org.