Industry Leadership and Economic Growth: Lessons from Canada’s Automotive Sector

4_Goldfeder_Industry

Author(s):

Sarah Goldfeder

General Motors Canada

Executive Director, Government Relations

Disclaimer: The French version of this text has been auto-translated and has not been approved by the author.

Industry leadership is necessary for economic growth—and the most resilient economies are those that build agile innovation ecosystems. The Canadian experience, particularly in automotive manufacturing and mobility technologies, offers powerful lessons on how the auto sector can lead, adapt, and drive prosperity by fostering innovation, learning from the past, and planning boldly for the future—a future facing uncertainty and a specific challenge from a global trend towards protectionism.

Lessons from the Past: Agility, Collaboration, and Continuous Learning

Canada’s automotive history is rich with transformation through innovation. From the pioneering work of Colonel Sam McLaughlin—who helped establish Canada’s early auto manufacturing base—to today’s shift toward electrification and autonomous mobility, the common thread is adaptability. The most successful automakers and suppliers have embraced emerging technologies while cultivating cultures of continuous improvement and cross-sector collaboration.

A key lesson is the importance of structured “lessons learned” processes. In automotive manufacturing, companies like General Motors (GM) Canada have demonstrated how capturing and sharing insights across plants and programs can prevent recurring issues, accelerate innovation, and institutionalize knowledge. This discipline is especially critical in high-stakes areas like electric vehicle (EV) battery production, autonomous systems, and advanced robotics.

Public-private partnerships have also played a pivotal role. Supporting the Canadian industrial base by facilitating a domestic hub for military vehicle production would be one example of how collaboration between industry, government, and local communities could create a new center of excellence. These partnerships leverage global automotive R&D, invest in local talent, and open export pathways—positioning Canada as a leader in both economic and technological terms.

Building an Agile Automotive Innovation Ecosystem: What Works

  • Choice and Flexibility: Offering a diverse vehicle portfolio—including electric, hybrid, and internal combustion options—ensures innovation aligns with market readiness and consumer demand. Agility means meeting drivers where they are, not where we wish them to be.
  • Cross-Functional Learning: Structured sharing of lessons across engineering, production, and supply chain teams enables rapid adaptation. This is vital in fast-evolving domains like battery cell manufacturing, EV platform integration, and connected vehicle systems.
  • Strategic Partnerships: Collaborating with small and medium enterprises (SMEs), including Indigenous-owned suppliers and startups along with colleges and universities, expands the automotive innovation ecosystem in Canada and ensures inclusive, sustainable growth.
  • Investment in Talent: Upskilling workers in AI, machine learning, and mechatronics is essential. Leadership programs that emphasize agile thinking and emotional intelligence prepare teams to thrive amid technological disruption.

Plans for the Future: Scaling Impact and Resilience in Auto

Looking ahead, Canada’s automotive sector can scale its global impact by doubling down on agility and ecosystem thinking:

  • Accelerate Dual-Use Innovation: Leverage EV and autonomous vehicle R&D for both civilian and defense applications. Programs that adapt battery tech for military vehicles or autonomous systems for logistics fleets create high-value jobs and export opportunities.
  • Foster Public-Private Collaboration: Bold policymaking and industry partnerships are needed to unlock Canada’s full automotive potential. This includes investing in EV charging infrastructure, securing critical minerals for battery supply chains, and enabling rapid scaling of clean technologies.
  • Institutionalize Agility: Make continuous improvement and lessons-learned processes central to automotive culture. Empower every technician, engineer, and executive to contribute insights and share learnings across the ecosystem.

The Hidden Cost of Protectionism: Safeguarding Innovation Through IP Protection and Trusted Partnerships

While protectionist policies may offer short-term relief to domestic industries, they often undermine the long-term foundations of innovation and competitiveness. In the automotive sector—where global supply chains, cross-border R&D, and international collaboration are essential—true progress depends not on isolation, but on the ability to protect intellectual property (IP) and build relationships with trusted partners.

  • The Role of IP Protection in Innovation: Effective IP protection is critical for fostering innovation. When companies can safeguard their proprietary technologies and know-how, they are more willing to invest in advanced research and development. Protectionist measures that restrict international collaboration or impose rigid localization requirements can inadvertently expose sensitive IP to higher risks, discouraging firms from sharing or developing cutting-edge solutions.
  • Trusted Partnerships Over Isolation: Automotive innovation thrives on partnerships with reliable suppliers, research institutions, and technology firms worldwide. Rather than blanket protectionism, policies should focus on enabling collaboration with trusted partners who respect IP rights and uphold high standards of security and compliance. This approach ensures that companies can access the best technologies and expertise while minimizing the risk of IP theft or misuse.
  • Risks of Fragmented and Isolated Supply Chains: Protectionist policies that disrupt established global supply chains can force companies to work with less familiar or less secure partners, increasing the risk of IP leakage. Fragmentation also slows product development and reduces the ability to scale new technologies, ultimately weakening the sector’s global competitiveness.
  • Barriers to Knowledge Exchange: Innovation ecosystems depend on the free flow of ideas and expertise. Protectionist barriers can limit joint ventures, licensing agreements, and academic partnerships, making it harder to establish the trust and legal frameworks necessary for effective IP protection and collaborative innovation.
  • Impact on Market Responsiveness: Restricting imports or foreign investment can limit access to diverse technologies and solutions, reducing the feedback and competitive pressure that drive continuous improvement. Trusted international partnerships, underpinned by respect and protection for IP, help ensure that domestic firms remain agile and responsive to evolving market demands.

In summary, while protectionism may appear to shield domestic interests, it risks isolating the automotive sector from the global innovation ecosystem. For Canada to lead in smart mobility, electrification, and advanced manufacturing, policies should prioritize IP protection that allows for the cultivation of trusted partnerships—enabling openness, collaboration, and sustainable competitiveness.

Conclusion

The future of mobility belongs to those who can learn, adapt, and collaborate at speed. By building agile automotive innovation ecosystems—rooted in continuous learning, strategic partnership, and inclusive growth—Canada can lead not just in vehicle technology, but in shaping a resilient, prosperous economy. The lessons of the past are clear: agility is a discipline. Plans for the future must be equally bold, ensuring Canada remains at the forefront of global automotive innovation and leadership.